Showing posts with label web video. Show all posts
Showing posts with label web video. Show all posts

Monday, April 26, 2010

Web Video and Getting Traffic

There is one common goal among all webmasters and that is to increase their page views and traffic. However, the main question is, how can you do this?


With literally thousands of how-to books circling the web, and bookstores, explaining that they have the "secret" to increased traffic; it is very difficult for a webmaster to choose the correct way to gain traffic. While some of these books actually have great tips and information on gaining visitors to your site, there is one method that has proven itself in the last couple of years as being one of the best ways to attract loyal viewers, and potentially customers.

This is done through the medium of web video, and it is an extremely powerful method to creating a high-profile website that is visited by thousands of individual's everyday.


Web video is an amazingly powerful way to show your viewers information, and inform them of your various website and products. There are several keys that you must follow when making a web video for website promotion. When you follow these tips, you will be able to have an extremely successful web video campaign, and you will reap the benefits of this.

The most important key to using web video for website promotion, is to make videos that are interesting, entertaining and above all else, informative. Individuals will find your videos based on what they are about.

If you are selling a how-to book on fixing home appliances, the best way to reach your audience is to make short videos on how to fix various problems within your home. An example of this would be to make a web video explaining the steps to fixing a leaky faucet. This not only will give your viewers a chance to see how informative your information is, but you will also be helping them out as well.

More than likely, when you provide a web video that answers a question, the viewers will come to your site to find other answers to their various questions. This is a great way to build loyalty with the potential customer, as well as giving them an actual reason to purchase your product.

After you have compiled several videos on your topic, you will then need to post these videos online in order for them to be seen. Yet, the biggest question is, where should you post you web videos? There are literally hundreds of various web video sites that allow you to put your own video on their server. However, the key is finding the correct site to place your video on. It's no question that YouTube is the most popular video site on the Internet.

And by placing your video, along with proper keywords, on YouTube you will soon be experiencing a flow of constant traffic to your site. Although, if you do not want to go through and post your videos on all of the various websites by hand, you can use web video or video submission services to do this for you.


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Adding Captions To Your Web Video

Once you have decided to take part in making web videos, you have probably taken all of the necessary steps to creating magnificent videos. You have most likely figured out what you want to say, how you want to say it and where you're going to film.


However, there is probably one aspect about web videos that you did not think of. When you're in the production and editing phase of your web videos, do you ever think, "How will individuals who can't hear well understand my video?" More than likely, you have not thought about adding any type of hearing assistance aid to your web video, because honestly, no one has said you have to.

Because there is no regulation regarding putting captions onto your personal web video, you probably have not thought about adding captions to your video. However, this is a tragedy because there are currently over 20 million individuals who are hard of hearing.

And because of this, they may watch your video and not understand what you are saying or doing, because they can't hear you. Many people do not add captions to their web video because it is honestly hard work. It is a long process to add captions, however, if you are able to do it there are major benefits. The main benefit is gaining a whole new following, which are the individuals who are hard of hearing.

If you want to add captions to your web videos but don't want to wait the extra days to upload your video, there are options for you. What you can do is when you first complete your video, you upload it where you want, whether this be on YouTube or you personal blog.

However, after you have finished your first version of the video, and it is running live, begin to add captions to the same video. Since the video is already available for people to watch, you will not have to sacrifice viewers because you want to add captions. You can now take your time to add captions, and then when you are finished you can upload a second video for the hearing impaired. This will not only grow your viewership, but it will show that you care about these millions of people who are hard of hearing.

If you are afraid that you don't know how to add captions, you don't want to take the time, than you can use a service to add the captions for you. There is a company called dotSub, which will actually transcribe and add captions to your personal video.

This is great if you have a popular video blog, but you want to make it accessible for individuals who are hard of hearing. When you find yourself in this standpoint, than you can submit your video to this company, and they will do all of the work for you. One of the best features about this company is the fact that they can transcribe and add captions to your video in a multitude of different languages. Thus, if you have an international audience, they are more than able to understand what your video is telling them.

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